Brand Story

Paik’s Bibim is the brainchild of Jong Won Paik, one of Korea’s most successful and renowned celebrity chefs. Jong Won Paik owns several F&B establishments like Bornga, Paik’s Coffee and Hanshin Pocha which are huge booms in Korea. Since the opening of the first Singapore outlet in 2013, it has been offering a modernized version of the popular Korean household dish - Bibimbap. Paik’s Bibim emphasises on the consistent taste of its Bibimbaps with fresh vegetables and other ingredients as it strives to promote a balanced and healthy diet for its customers.


Have a taste of an authentic Korean staple with a modern twist at Paik’s Bibim. Some exciting creations include the Teriyaki chicken bibimbap. Through the fusion of ingredients, Paik’s Bibim hopes to promote the traditional bibimbap cuisine around the world by satisfying the taste buds of all consumers.