Brand Story

Paik’s Bibim outlet in Singapore was opened in Bedok Mall in November 2013. Paik’s Bibim is the brainchild of Jong Won paik, one of Korea’s most successful and renowned celebrity chefs, who has anchored itself as a popular household favourite in Korea. As a chef with keen taste and an entrepreneur that understands what customers want, h has attracted not only customers in Korean but customers throughout the world. He is currently managing 30 different restaurant brands and 1000 branches, spreading Korean cuisine throughout America, China, Japan, Singapore, Malaysia, and Indonesia.

Paik’s Bibim offers a modernized version of everyone’s favourite Korean dish – Bibimbap. Each of our Bibim dishes come with a good serving of fresh vegetables which together with other ingredients promote a balance and healthy diet.



With emerging healthy issues around the world, Paik’s Bibim priority is to ensure every consumers enjoy their favourite Korean dish with a peace of mind by providing a balance and healthy diet.