Brand Story

For the past 20 years, the Born Korea has become highly recognized franchise company in Korea. We acknowledge and emphasize the continuing importance of customer service in our business. Our Head Quarters is located in Seoul, Korea. We also launched The BORN China in 2005 and the Born America in 2008. It is managing 30 brands, 393 branches in Korea, 18 branches in China and 2 branches in USA.

Our company strategy is to differentiate restaurants by emphasizing consistently high-quality food, generous portions at reasonable prices and casual atmospheres.




A brand with Responsibility ensuring only high quality food is served. Encouraging Continuous Learning among employee to prove Tip-Top service for their customers. Mutual Respect within the hierarchy and between customers. Emphasizing on Team Work among colleagues and teams. Lastly, Customer Satisfaction is our top priorities.